Digital Platform Successes and Failures - learning from Prof Shaz Ansari, Skyscanner and dunnhumby


The platform is the Holy Grail in the digital economy - yet $ millions of funding is wasted each month as the reality of platform design, build, launch, scale and monetisation is challenging.


The goal is clear: to create value by enabling interaction between more than two types of customers; to create repeat usage, build dependency and develop a range of revenue streams.


Text book cases like Amazon, Airbnb, Klarna and Spotify provide the templates, yet the majority make basic mistakes: mispricing, lack of trust, dismissing the competition or entering too late.

95% of apps are deleted after just 3 usage sessions.


Our customers have been asking us to help them demystify the world of platform business. Some are corporates reinventing legacy products for the digital age. Some are founders validating new their platform concept behind the design and build phases.


The Digital Platform Accelerator is developed in partnership with a team of platform experts who explain the principles of platform business, share tips for building profitable platform models and show the mistakes to avoid.