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Digital Platform Strategy

Platform strategy, ecosystem & digital disruption


Course Description

The platform is the Holy Grail for entrepreneurs and investors - yet the reality of building, scaling and selling is challenging. Our team of experts explains the principles of platform business, shares tips for building profitable platform models and shows the mistakes to avoid. Working in teams, you’ll be creating your own platform roadmaps. ◾ 𝗖𝗼𝘂𝗿𝘀𝗲 𝗙𝗼𝗿𝗺𝗮𝘁: ◽ 6 Live Webinars, with 4 expert guest speakers ◽ 2 ‘Office Hours’ sessions to reflect and discuss learnings ◽ Moderated discussion boards to share views, case studies, materials ◽ Case studies including Amazon, Airbnb, Cisco, Klarna, Netflix ◾ 𝗟𝗲𝗮𝗿𝗻𝗶𝗻𝗴 𝗢𝘂𝘁𝗰𝗼𝗺𝗲𝘀: At the end of the program, you will be able to: ◽ Explain how networked markets are transforming the post-pandemic world ◽ Define your value in the digital platform ecosystem ◽ Apply principles of platform design, build and monetisation ◽ Assess the pros and cons of different platform strategies to launch and scale ◽ Create and pitch your digital platform roadmap to your business You will be putting the learnings into a 90-day action plan which applies your learnings immediately to your business. ◾ 𝗢𝘂𝗿 𝗚𝘂𝗲𝘀𝘁 𝗦𝗽𝗲𝗮𝗸𝗲𝗿𝘀: ◽ Shaz Ansari, Professor of Strategy & Innovation, Cambridge Judge Business School ◽ Neeraj Gehani, Global Product Director, dunnhumby ◽ Ron Sachs, Commercial & Strategic Leader, Skyscanner ◽ Hamza Mudassir, Lecturer of Strategy at Cambridge Judge Business School, Entrepreneur

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