Digital Marketing Strategy

Course Description

Build profitable long-term customer relationships ◾𝗟𝗲𝗮𝗿𝗻𝗶𝗻𝗴 𝗢𝗯𝗷𝗲𝗰𝘁𝗶𝘃𝗲𝘀: ◽ Give you the confidence to understand the digital behaviour of your customer, to select and use the most effective digital channels to reach and build profitable relationships with them at every stage of the customer journey. ◽ Examine techniques to measure and optimise digital performance, to maximise your ROI. ◽ Explore best practice digital marketing principles with group exercises which apply the principles to your live digital marketing campaigns. ◾ 𝗟𝗲𝗮𝗿𝗻𝗶𝗻𝗴 𝗢𝘂𝘁𝗰𝗼𝗺𝗲𝘀: At the end of the program, you will be able to: ◽Improve knowledge about digital marketing and trends ◽Identify the challenges digital presents to your industry, and key disruptors ◽Shift your teams from reactive to proactive digital campaign planning ◽Illustrate best practices in digital marketing across the customer journey ◽Adopt a test and learn mindset to constantly maximise digital ROI ◾ 𝗟𝗲𝗮𝗿𝗻𝗶𝗻𝗴 𝗙𝗼𝗿𝗺𝗮𝘁: The course is available as an accelerator and sprint: ◽ Accelerator: • Live webinars from 6 to 8 weeks • 3 days Office Hours sessions to reflect and discuss learnings • 2-3 expert guest speakers • Moderated discussion boards to share views, case studies, and materials ◽ Sprint: • Face-to-face workshop from 3 to 5 days • Live interaction with participants • Efficient collaboration • Rapidly understand and validate