Customer Experience

Course Description

Create world-class, user-centred sites and apps ◾𝗟𝗲𝗮𝗿𝗻𝗶𝗻𝗴 𝗢𝗯𝗷𝗲𝗰𝘁𝗶𝘃𝗲𝘀: ◽ Delivering a quick, easy, intuitive User Experience (UX) has become critical for businesses seeking to grow and retain a satisfied customer base. Today’s digital customers are time-short and demanding: 40% will abandon a site if pages take more than 3 seconds to load. ◽ Using our UX framework, this workshop will give you the confidence to understand your customers’ needs and apply a rapid prototyping method to User- Centered sites and apps. ◾ 𝗟𝗲𝗮𝗿𝗻𝗶𝗻𝗴 𝗢𝘂𝘁𝗰𝗼𝗺𝗲𝘀: At the end of the program, you will be able to: ◽Understand your customers’ needs and what they value most through usability research ◽Develop on-site customer journey maps to provide relevant, targeting content across repeat site and app visits ◽Adopt User-Centered Design (UCD) principles to deliver world-class UX ◽Build low and high-fidelity wireframes and rapid prototyping ◽Learn techniques to design and run usability testing sessions ◾ 𝗟𝗲𝗮𝗿𝗻𝗶𝗻𝗴 𝗙𝗼𝗿𝗺𝗮𝘁: The course is available as an accelerator and sprint: ◽ Accelerator: • Live webinars from 6 to 8 weeks • 3 days Office Hours sessions to reflect and discuss learnings • 2-3 expert guest speakers • Moderated discussion boards to share views, case studies, and materials ◽ Sprint: • Face-to-face workshop from 3 to 5 days • Live interaction with participants • Efficient collaboration • Rapidly understand and validate