Mohamed is the founder and CEO of New Metrics, a leading experience management consultancy. 

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Besides being the CEO, Mohamed leads on experience management and digital transformation projects. Since 2014, New Metrics has expanded from Oman to serve clients like Zain, Dewa, Bank Muscat and Danat Hospital across 13 countries. 

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Based in Muscat, Mohamed holds a Master’s in Organizational effectiveness from NYU and Master’s in Computer Science; he’s a Certified Customer Experience Professional (CCXP), and Qualtrics XM Scientist.