Digital Platform Strategy Accelerator

Guest Speakers:

1. Shaz Ansari, Professor of Strategy & Innovation, Cambridge Judge Business School
2. ​Amit Rathore,  Platform architect at HSBC and Bank of America, Founder, Football Fan App
3. ​Ron Sachs, Principal, Skyscanner
4. Hamza Mudassir, Lecturer in Strategy at Cambridge Judge Business School, Entrepreneur and Author

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Learning Journey

• Week 1 | Setting the Scene
• Week 2 | Spotting your Platform Niche

      Office Hours # 1

           - Digital Platform challenges for your business

• Week 3 | Platform Design & Build
• Week 4 | Launch, Learn & Scale

         Office Hours #2

              - Identifying quick wins and priorities to improve your platform

• Week 5 |Successes and Failures
• Week 6 | Platform Roadmaps

            Office Hours #3

                   -Refining your roadmap before returning to the business

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Course Format

• 6 Live Webinars, with 4 expert guest speakers
• 3 ‘Office Hours’ sessions to reflect and discuss learnings
• Moderated discussion boards to share views, case studies, materials
• Case studies introducing Amazon, Airbnb, Cisco, Klarna, Netflix

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Learning Outcomes

At the end of the program, you will be able to:

• Explain how networked markets are transforming the post-pandemic world
• Define your value in the digital platform ecosystem
• Apply principles of platform design, build and monetisation
• Assess the pros and cons of different platform strategies to launch and scale
• Create and pitch your digital platform roadmap to your business

You will be putting the learnings into a 90-day action plan which applies your learnings immediately to your business.