The chances are you’ve just wrapped up year end appraisals for your team, selected your digital dream team and briefed them on your delivering the vision in 2017.
Maybe you’ve just been appraised, bagged that bonus, and nailed that promotion. Maybe you were over-looked, and your mind turns to finding a new job in the new year.
Whatever your personal scenario, there’s a load of responsibility on marketers to navigate their businesses through another year of massive change and infinite choices. And there’s pressure to keep a steady hand on our career paths and stay ahead of the pack. There’s so much to gain by knowing the shortcuts to digital marketing success, and so much to lose being outflanked by more savvy competitors.
Shift behaviour, don’t turn heads
One of my business mentors told me recently that a crucial skill which separates the fast track marketeers from the rest is to focus on what creates a long term shift in consumer behaviour, and to avoid being seduced by the latest innovations which get you the headlines and short lived limelight.
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