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  • Digital Leadership

    Adopt a growth mindset, drive collaboration and experimentation ◾𝗟𝗲𝗮𝗿𝗻𝗶𝗻𝗴 𝗢𝗯𝗷𝗲𝗰𝘁𝗶𝘃𝗲𝘀: ◽ The advent of digital technologies (mobile devices, social media platforms, cloud, big data and analytics) is dramatically disrupting all traditional businesses. As a result, the relationship between C- Suite execs and their digital planning, execution and analytics teams has become more important than ever before. ◽ Today's business leaders need to focus on constant experimentation and rapid iteration to stay ahead of the competition. Our Digital Leadership Course explores the techniques and processes which drive velocity at Google, Amazon and other digital disruptors. Some of the concepts that we cover will fit neatly into your ways of working. Others point to new ways of working and collaborating that are crucial to thrive in the digital age. ◾ 𝗟𝗲𝗮𝗿𝗻𝗶𝗻𝗴 𝗢𝘂𝘁𝗰𝗼𝗺𝗲𝘀: At the end of the program, you will be able to: ◽Identify key innovators and technologies driving successful digital strategy ◽Understand the digitally empowered customer and developing digital relationships with customers ◽Use real-time data to optimise digital performance and ROI ◽Adopt an experimental 'test and learn' mindset and the essential qualities of effective leaders for managing digital teams ◾ 𝗟𝗲𝗮𝗿𝗻𝗶𝗻𝗴 𝗙𝗼𝗿𝗺𝗮𝘁: The course is available as an accelerator and sprint: ◽ Accelerator: • Live webinars from 6 to 8 weeks • 3 days Office Hours sessions to reflect and discuss learnings • 2-3 expert guest speakers • Moderated discussion boards to share views, case studies, and materials ◽ Sprint: • Face-to-face workshop from 3 to 5 days • Live interaction with participants • Efficient collaboration • Rapidly understand and validate

  • Data, Automation & AI

    Translate your data into a competitive advantage ◾𝗟𝗲𝗮𝗿𝗻𝗶𝗻𝗴 𝗢𝗯𝗷𝗲𝗰𝘁𝗶𝘃𝗲𝘀: ◽ Our Data, Automation & AI courses will help you capture accurate customer data, build valuable customer insights, share with other departments, and translate data capabilities into a competitive advantage. ◽Learn about the newest AI trends and apply them to your organisation. ◾ 𝗟𝗲𝗮𝗿𝗻𝗶𝗻𝗴 𝗢𝘂𝘁𝗰𝗼𝗺𝗲𝘀: At the end of the program, you will be able to: ◽Understand what you can measure, and the most efficient tracking tools ◽Harness the power of programmatic and machine learning to drive automation ◽Understand the fundamentals of AI & GPT ◽Implement AI strategies to solve relevant problems in your organisation ◾ 𝗟𝗲𝗮𝗿𝗻𝗶𝗻𝗴 𝗙𝗼𝗿𝗺𝗮𝘁: The course is available as an accelerator and sprint: ◽ Accelerator: • Live webinars from 6 to 8 weeks • 3 days Office Hours sessions to reflect and discuss learnings • 2-3 expert guest speakers • Moderated discussion boards to share views, case studies, and materials ◽ Sprint: • Face-to-face workshop from 3 to 5 days • Live interaction with participants • Efficient collaboration • Rapidly understand and validate

  • Fast Track Innovation

    ◾𝗟𝗲𝗮𝗿𝗻𝗶𝗻𝗴 𝗢𝗯𝗷𝗲𝗰𝘁𝗶𝘃𝗲𝘀: ◽ Many organisations have been created to minimise risk and conform to processes and rules. Whilst this approach has driven efficiency in the past, it limits innovation, and prevents engagement from different teams. Innovation often relies on the unique combination of finding common ground and agreements whilst letting go of conformity. ◽ This course ensures innovative ideas are understood by others. We replace silo-based ways of working with collaboration which involves multiple stakeholders in the ideation, implementation and roll-out phases of your digital transformation. Our approach maximises the short-term adoption of ideas and long-term commercial success of your innovation program. ◾ 𝗟𝗲𝗮𝗿𝗻𝗶𝗻𝗴 𝗢𝘂𝘁𝗰𝗼𝗺𝗲𝘀: At the end of the program, you will be able to: ◽Identify user needs, behaviors, and motivations to create a customer-first innovation plan ◽Explore expansive thinking to identify what actions will have a disproportionate impact on the business and customer ◽Use reductive decision-making to agree on where you should focus efforts to maximise value for the business ◽Conduct rapid iteration prototyping activity to translate the business need into a minimum viable product ◽Discuss ingredients of a successful innovation culture to align stakeholders ◾ 𝗢𝘂𝗿 𝗚𝘂𝗲𝘀𝘁 𝗦𝗽𝗲𝗮𝗸𝗲𝗿𝘀: ◽Alfred Biehler, Head of Innovation at Google will present 𝗖𝘂𝗹𝘁𝘂𝗿𝗲 𝗼𝗳 𝗜𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝗼𝗻 ◽AJ Boelens, Managing Director & Entrepreneur at Innovation Connected will present 𝗩𝗶𝘀𝗶𝗼𝗻 & 𝗜𝗱𝗲𝗮𝘁𝗶𝗼𝗻 ◽ Pilar Barrio, Co-Founder, Entrepreneur, & Consultant at Beyond Good will present 𝗥𝗮𝗽𝗶𝗱 𝗜𝘁𝗲𝗿𝗮𝘁𝗶𝘃𝗲 𝗣𝗿𝗼𝘁𝗼𝘁𝘆𝗽𝗶𝗻𝗴 ◽Francis Goh, Digital Innovation Leader at Amazon Web Services will present 𝗪𝗵𝘆 𝗱𝗼 𝗜𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝗼𝗻𝘀 𝗙𝗮𝗶𝗹 ◾ 𝗟𝗲𝗮𝗿𝗻𝗶𝗻𝗴 𝗙𝗼𝗿𝗺𝗮𝘁: • 6 Live webinars over 6 weeks, 1.5 hrs/week • 2 Office Hours sessions to reflect and discuss learnings • 4 expert guest speakers • Moderated discussion boards to share views, case studies, and materials

  • Digital Marketing Strategy

    Build profitable long-term customer relationships ◾𝗟𝗲𝗮𝗿𝗻𝗶𝗻𝗴 𝗢𝗯𝗷𝗲𝗰𝘁𝗶𝘃𝗲𝘀: ◽ Give you the confidence to understand the digital behaviour of your customer, to select and use the most effective digital channels to reach and build profitable relationships with them at every stage of the customer journey. ◽ Examine techniques to measure and optimise digital performance, to maximise your ROI. ◽ Explore best practice digital marketing principles with group exercises which apply the principles to your live digital marketing campaigns. ◾ 𝗟𝗲𝗮𝗿𝗻𝗶𝗻𝗴 𝗢𝘂𝘁𝗰𝗼𝗺𝗲𝘀: At the end of the program, you will be able to: ◽Improve knowledge about digital marketing and trends ◽Identify the challenges digital presents to your industry, and key disruptors ◽Shift your teams from reactive to proactive digital campaign planning ◽Illustrate best practices in digital marketing across the customer journey ◽Adopt a test and learn mindset to constantly maximise digital ROI ◾ 𝗟𝗲𝗮𝗿𝗻𝗶𝗻𝗴 𝗙𝗼𝗿𝗺𝗮𝘁: The course is available as an accelerator and sprint: ◽ Accelerator: • Live webinars from 6 to 8 weeks • 3 days Office Hours sessions to reflect and discuss learnings • 2-3 expert guest speakers • Moderated discussion boards to share views, case studies, and materials ◽ Sprint: • Face-to-face workshop from 3 to 5 days • Live interaction with participants • Efficient collaboration • Rapidly understand and validate

  • Digital Platform Strategy

    The platform is the Holy Grail for entrepreneurs and investors - yet the reality of building, scaling and selling is challenging. Our team of experts explains the principles of platform business, shares tips for building profitable platform models and shows the mistakes to avoid. Working in teams, you’ll be creating your own platform roadmaps. ◾ 𝗖𝗼𝘂𝗿𝘀𝗲 𝗙𝗼𝗿𝗺𝗮𝘁: ◽ 6 Live Webinars, with 4 expert guest speakers ◽ 2 ‘Office Hours’ sessions to reflect and discuss learnings ◽ Moderated discussion boards to share views, case studies, materials ◽ Case studies including Amazon, Airbnb, Cisco, Klarna, Netflix ◾ 𝗟𝗲𝗮𝗿𝗻𝗶𝗻𝗴 𝗢𝘂𝘁𝗰𝗼𝗺𝗲𝘀: At the end of the program, you will be able to: ◽ Explain how networked markets are transforming the post-pandemic world ◽ Define your value in the digital platform ecosystem ◽ Apply principles of platform design, build and monetisation ◽ Assess the pros and cons of different platform strategies to launch and scale ◽ Create and pitch your digital platform roadmap to your business You will be putting the learnings into a 90-day action plan which applies your learnings immediately to your business. ◾ 𝗢𝘂𝗿 𝗚𝘂𝗲𝘀𝘁 𝗦𝗽𝗲𝗮𝗸𝗲𝗿𝘀: ◽ Shaz Ansari, Professor of Strategy & Innovation, Cambridge Judge Business School ◽ Neeraj Gehani, Global Product Director, dunnhumby ◽ Ron Sachs, Commercial & Strategic Leader, Skyscanner ◽ Hamza Mudassir, Lecturer of Strategy at Cambridge Judge Business School, Entrepreneur

  • Customer Experience

    Create world-class, user-centred sites and apps ◾𝗟𝗲𝗮𝗿𝗻𝗶𝗻𝗴 𝗢𝗯𝗷𝗲𝗰𝘁𝗶𝘃𝗲𝘀: ◽ Delivering a quick, easy, intuitive User Experience (UX) has become critical for businesses seeking to grow and retain a satisfied customer base. Today’s digital customers are time-short and demanding: 40% will abandon a site if pages take more than 3 seconds to load. ◽ Using our UX framework, this workshop will give you the confidence to understand your customers’ needs and apply a rapid prototyping method to User- Centered sites and apps. ◾ 𝗟𝗲𝗮𝗿𝗻𝗶𝗻𝗴 𝗢𝘂𝘁𝗰𝗼𝗺𝗲𝘀: At the end of the program, you will be able to: ◽Understand your customers’ needs and what they value most through usability research ◽Develop on-site customer journey maps to provide relevant, targeting content across repeat site and app visits ◽Adopt User-Centered Design (UCD) principles to deliver world-class UX ◽Build low and high-fidelity wireframes and rapid prototyping ◽Learn techniques to design and run usability testing sessions ◾ 𝗟𝗲𝗮𝗿𝗻𝗶𝗻𝗴 𝗙𝗼𝗿𝗺𝗮𝘁: The course is available as an accelerator and sprint: ◽ Accelerator: • Live webinars from 6 to 8 weeks • 3 days Office Hours sessions to reflect and discuss learnings • 2-3 expert guest speakers • Moderated discussion boards to share views, case studies, and materials ◽ Sprint: • Face-to-face workshop from 3 to 5 days • Live interaction with participants • Efficient collaboration • Rapidly understand and validate

  • Digital Banking

    Develop and optimise your digital banking channels ◾𝗟𝗲𝗮𝗿𝗻𝗶𝗻𝗴 𝗢𝗯𝗷𝗲𝗰𝘁𝗶𝘃𝗲𝘀: ◽ The aim of this course is to take a deep dive into the latest generation of digital banking and the world around it using up-to-date case studies. ◽ The 5 module course will take a top-down approach to looking at digital banking and will encompass understanding disruptive business models, digital ecosystems, the customer experience, game-changing use of technology and organisational agility. ◽ The course is aimed for professionals who work in and are connected to the digital space in banking and financial services. ◾ 𝗟𝗲𝗮𝗿𝗻𝗶𝗻𝗴 𝗢𝘂𝘁𝗰𝗼𝗺𝗲𝘀: At the end of the program, you will be able to: ◽Understanding the world of disruption in banking ◽The value of digital channels in attracting and engaging your customers ◽Today’s digital banking customer, digital adoption and changing consumer behaviours ◽Customer experience and the customer journey ◽Tech innovation - IoT, cloud and mobile ◽Digital organisation and culture ◾ 𝗟𝗲𝗮𝗿𝗻𝗶𝗻𝗴 𝗙𝗼𝗿𝗺𝗮𝘁: The course is available as an accelerator and sprint: ◽ Accelerator: • Live webinars from 6 to 8 weeks • 3 days Office Hours sessions to reflect and discuss learnings • 2-3 expert guest speakers • Moderated discussion boards to share views, case studies, and materials ◽ Sprint: • Face-to-face workshop from 3 to 5 days • Live interaction with participants • Efficient collaboration • Rapidly understand and validate

  • Digital Business Strategy

    digitise your business, people, and processes

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