As customers and retailers look across all touchpoints rather than siloed channels, so IR retailer reviews look at the entire retailer’s eco-system of website, mobile, the use of digital in store and their overall strategy. Longer in-depth analysis of the four areas can be viewed online at www.internetretailing.net. This issue our reviewers examine Debenhams.
MOBILE 18/25 Rob Thurner, Managing Partner, Burner Mobile
Overall, the mobile site feels “bitty” – different size and colour text boxes, inconsistent design theme running throughout. But the content is varied and engaging, and it’s dead easy to buy. Where most retailers fail in the check out, Debenhams delivers a great check out experience. Just a shame that the Debenhams app is unavailable. I look forward to reviewing the new version.
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