As customers and retailers look across all touchpoints rather than siloed channels, so IR retailer reviews look at the entire retailer’s eco-system of website, mobile, the use of digital in store and their overall strategy. Longer in-depth analysis of the four areas can be viewed online at www.internetretailing.net. This issue our reviewers examine Majestic Wine [IRDX RMAJ].

MOBILE 19/25 Rob Thurner

The user experience is overwhelmingly positive – easy to fi nd, navigate and use, comprehensive and enjoyable. Whilst rich in product detail and providing excellent customer service, Majestic Wine is in the business of selling wine in a very competitive sector. That’s clear to see throughout the site. Critically, the tone of voice is appropriate, and the incentives are appealing – whether providing regular prompts to pull customers in-store, or selling online with providing a hassle free check-out and payment process. This is what mobile and tablet based retail is all about. I wonder if Majestic will share this great resource across their retail outlets by giving store staff iPads? And roll out WiFi to encourage inshop browsing?

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