CPD Provider: 21578


December 5, 2016

The pollsters have got it wrong this year, in spectacular fashion. On both sides of the Atlantic. Either they were talking to the wrong people, or they were picking up the wrong signals about voters' real intent in the Brexit referendum and US presidential election....

March 29, 2016

 IAA: You said mobile marketing is like a "gold mine". How could a company "exploit" this mine in a smart way?

R.T.: Mobile users are very demanding, and have high expectations of the brands they engage with on their handsets. This has been driven by very smart handsets...

March 23, 2016

It’s conference season for banks and FinTechs hunting down smart ways to win customers’ trust and business.  Insights from BlackRock, Aviva and Lloyds in the past week show that customers know it’s easy to switch, and that User Experience (UX) is taking centre stage....

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