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November 13, 2018

Digital Transformation sits on the Board meeting agenda for most businesses in 2019. Consultants talk about digital roadmaps. ‘Experts’ blog about it. Disruptors which have managed break-out growth at the expense of competitors swear by it. But what does Digital Transf...

December 5, 2016

The pollsters have got it wrong this year, in spectacular fashion. On both sides of the Atlantic. Either they were talking to the wrong people, or they were picking up the wrong signals about voters' real intent in the Brexit referendum and US presidential election....

November 22, 2016

Sir Martin Sorrell wrote a compelling article on thinking long-term and taking risks to achieve success. He wrote: 

Corporate America is shrinking—at least by one important measure. In five of the six quarters to June 2016, across the S&P 500, share buy-backs and divide...

September 1, 2016

I recently hosted an Econsultancy roundtable discussion where senior client-side marketers shared their successes and challenges in regards to mobile marketing.

The roundtable was subject to the Chatham House Rule so attendees will remain anonymous.

However I can say tha...

February 11, 2015

Hot on the heels of Graham’s post, 23 reasons why mobile users will abandon your site, I’ve just moderated an Econsultancy roundtable on mobile site optimisation.  

Chatham House rules applied, so I make no references to the 12 people round the table...

February 11, 2015

[Read this article in Portuguese  here...]

Some time ago, Rob Thurner sat down at the American Marketing Association's desk to talk about mobile marketing and share insights with marketers struggling to get the right investment on the mobile. The specialist shared them...

February 11, 2015

[Read this article in English here...]

Há algum tempo atrás, Rob Thurner sentou-se à mesa da American Marketing Association para conversar sobre mobile marketing e partilhar conhecimentos com os marketers que se esforçam por obter o investimento certo no mobile. O espec...

December 4, 2013

7 Tips to win the hearts, minds and wallets of mobile shoppers

A recent Google survey shows the importance of mobile in driving shopper behaviour today – at every stage in the customer journey.

  • Pre-shopping: 58% of the sample use their mobile to locate...

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