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December 18, 2018

More and more people than ever are using their phones or tablets for everything. With 24/7 access to the internet, immersive apps, and personalized content, everything is at the tip of our fingers. When was the last time you read a piece of information, used an app, or...

December 22, 2016

The chances are you’ve just wrapped up year end appraisals for your team, selected your digital dream team and briefed them on your delivering the vision in 2017.

Maybe you’ve just been appraised, bagged that bonus, and nailed that promotion. Maybe you were over-looked,...

October 4, 2016

Mobile delivers big ideas to raise your brand above the competition, create a social media sensation, and bring together your marketing, product, media and creative teams.  

Take a couple of minutes to see how Burberry kisses was conceived to deliver one of the most eff...

September 15, 2016

Mobile is the glue that holds other marketing channels together ... which is why businesses are increasingly focusing on mobile marketing and making it a priority area. 

Our latest Mobile Marketing Best Practice Guide, produced for Econsultancy, examines the curren...

September 1, 2016

I recently hosted an Econsultancy roundtable discussion where senior client-side marketers shared their successes and challenges in regards to mobile marketing.

The roundtable was subject to the Chatham House Rule so attendees will remain anonymous.

However I can say tha...

February 11, 2015

Hot on the heels of Graham’s post, 23 reasons why mobile users will abandon your site, I’ve just moderated an Econsultancy roundtable on mobile site optimisation.  

Chatham House rules applied, so I make no references to the 12 people round the table...

December 4, 2013

7 Tips to win the hearts, minds and wallets of mobile shoppers

A recent Google survey shows the importance of mobile in driving shopper behaviour today – at every stage in the customer journey.

  • Pre-shopping: 58% of the sample use their mobile to locate...

September 19, 2013

As we get back to work after the summer break, there have been big developments in the world of mobile.

Vodafone’s coffers are full after selling its stake in Verizon Wireless for a handsome £84 billion.

Microsoft has picked up Nokia’s mobile arm for £4.6 billion.

The wor...

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