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February 28, 2019

Marketing Strategy in a Mobile World

Rob Thurner sat down with Think with Google to talk about how brands can prioritize mobile in their marketing strategy to deliver the multidimensional, highly personalized digital experiences customers expect today. 


December 18, 2018

More and more people than ever are using their phones or tablets for everything. With 24/7 access to the internet, immersive apps, and personalized content, everything is at the tip of our fingers. When was the last time you read a piece of information, used an app, or...

February 11, 2015

Hot on the heels of Graham’s post, 23 reasons why mobile users will abandon your site, I’ve just moderated an Econsultancy roundtable on mobile site optimisation.  

Chatham House rules applied, so I make no references to the 12 people round the table...

February 11, 2015

[Read this article in Portuguese  here...]

Some time ago, Rob Thurner sat down at the American Marketing Association's desk to talk about mobile marketing and share insights with marketers struggling to get the right investment on the mobile. The specialist shared them...

February 11, 2015

[Read this article in English here...]

Há algum tempo atrás, Rob Thurner sentou-se à mesa da American Marketing Association para conversar sobre mobile marketing e partilhar conhecimentos com os marketers que se esforçam por obter o investimento certo no mobile. O espec...

January 1, 2014

"Mobile to overtake fixed Internet access by 2014" was the huge headline summarising the bold prediction from 2008 by Mary Meeker, an analyst at Kleiner Perkins Caufield Byers who reviews technology trends annually in May. Today, we're long past this tipping point, but...

December 4, 2013

7 Tips to win the hearts, minds and wallets of mobile shoppers

A recent Google survey shows the importance of mobile in driving shopper behaviour today – at every stage in the customer journey.

  • Pre-shopping: 58% of the sample use their mobile to locate...

November 1, 2013

Many companies in the mobile marketing space have made their name by making not unfounded claims of being able to guarantee a top spot for your app, particularly in Apple’s App Store. But with ongoing changes being made here, and questions over the real value of riggin...

October 16, 2013

KPIs and Tools for optimising mobile marketing results

As mobile marketers get to grips with planning activity and budgets for 2014, this post takes a look at using tracking and analytics tools to optimize your mobile investment and performance.

Consumers expect and dema...

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