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September 1, 2016

I recently hosted an Econsultancy roundtable discussion where senior client-side marketers shared their successes and challenges in regards to mobile marketing.

The roundtable was subject to the Chatham House Rule so attendees will remain anonymous.

However I can say tha...

July 5, 2012

Put the champagne on ice: there are only a couple of months until the mobile app celebrates its fourth anniversary.

Apps have enjoyed a meteoric rise to prominence in their short lifetime, having first appeared on the screens of early adopting iPhone users back in July...

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