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December 5, 2016

The pollsters have got it wrong this year, in spectacular fashion. On both sides of the Atlantic. Either they were talking to the wrong people, or they were picking up the wrong signals about voters' real intent in the Brexit referendum and US presidential election....

December 1, 2016

As customers and retailers look across all touchpoints rather than siloed channels, so IR retailer reviews look at the entire retailer’s eco-system of website, mobile, the use of digital in store and their overall strategy. Longer in-depth analysis can be viewed online...

November 22, 2016

Sir Martin Sorrell wrote a compelling article on thinking long-term and taking risks to achieve success. He wrote: 

Corporate America is shrinking—at least by one important measure. In five of the six quarters to June 2016, across the S&P 500, share buy-backs and divide...

October 4, 2016

Mobile delivers big ideas to raise your brand above the competition, create a social media sensation, and bring together your marketing, product, media and creative teams.  

Take a couple of minutes to see how Burberry kisses was conceived to deliver one of the most eff...

September 15, 2016

Mobile is the glue that holds other marketing channels together ... which is why businesses are increasingly focusing on mobile marketing and making it a priority area. 

Our latest Mobile Marketing Best Practice Guide, produced for Econsultancy, examines the curren...

September 1, 2016

I recently hosted an Econsultancy roundtable discussion where senior client-side marketers shared their successes and challenges in regards to mobile marketing.

The roundtable was subject to the Chatham House Rule so attendees will remain anonymous.

However I can say tha...

May 19, 2016

Mobile score 9/25

First Impressions (3/5)

Entertainment specialist HMV made front-page news when it collapsed into administration in early 2013. The retailer had debts of £170m, despite accounting for 22% of UK and Republic of Ireland music and video sales the previous y...

May 19, 2016

Introduction

Aldi, the German value supermarket chain, operates on a succinct and very successful mission: be as cheap as possible, practical and with no frills. The approach has proven very successful – driving double-digit sales growth and building Aldi’s consumer bas...

May 18, 2016

First Impressions (4/5)

In the last 12 months, Britain’s biggest grocer, Tesco, has been on the business end of an accounting scandal, a criminal probe, profit warnings, store closures and a wave of management departures, culminating in a £6.38bn loss at year end.

But it...

April 14, 2016

As customers and retailers look across all touchpoints rather than siloed channels, so IR retailer reviews look at the entire retailer’s eco-system of website, mobile, the use of digital in store and their overall strategy. Longer in depth analysis of the four areas ca...

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