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June 18, 2015

First Impressions (4/5)

Mobile now accounts for a whopping 40% of all Topshop’s online traffic. Their core audience –girls in their teens to late twenties – are highly demanding, tech savvy, influenced by reviews before buying and quick to share what they like / dislike...

June 18, 2015

First Impressions (3/5)

Very Exclusive. the new venture from Very and Shop Direct, went out with a prediction that by 2015 every transaction would involve a mobile device at some stage of the customer journey. Its responsive site and native apps looks set to deliver aga...

June 18, 2015

As customers and retailers look across all touchpoints rather than siloed channels, so IR retailer reviews look at the entire retailer’s eco-system of website, mobile, the use of digital in store and their overall strategy. Longer in-depth analysis of the four areas ca...

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