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November 13, 2018

Digital Transformation sits on the Board meeting agenda for most businesses in 2019. Consultants talk about digital roadmaps. ‘Experts’ blog about it. Disruptors which have managed break-out growth at the expense of competitors swear by it. But what does Digital Transf...

May 18, 2018

Meet Dick Fosbury. Checking in at 1.93m tall as a modest rookie sportsman in the 1960s, Dick had tried out a number of sporting challenges, but showed little promise in any of them.

Undeterred, he went in search of greatness. What followed was a pioneering journey which...

December 22, 2016

Two months after the collapse of BHS [IRDX RBHS] and the closing of its last stores their new owner, the Qatari conglomerate Al Mana Group, has announced plans to resuscitate the business as an online only retailer. The news has been greeted with plenty of positive cus...

December 22, 2016

The chances are you’ve just wrapped up year end appraisals for your team, selected your digital dream team and briefed them on your delivering the vision in 2017.

Maybe you’ve just been appraised, bagged that bonus, and nailed that promotion. Maybe you were over-looked,...

December 5, 2016

The pollsters have got it wrong this year, in spectacular fashion. On both sides of the Atlantic. Either they were talking to the wrong people, or they were picking up the wrong signals about voters' real intent in the Brexit referendum and US presidential election....

November 22, 2016

Sir Martin Sorrell wrote a compelling article on thinking long-term and taking risks to achieve success. He wrote: 

Corporate America is shrinking—at least by one important measure. In five of the six quarters to June 2016, across the S&P 500, share buy-backs and divide...

October 4, 2016

Mobile delivers big ideas to raise your brand above the competition, create a social media sensation, and bring together your marketing, product, media and creative teams.  

Take a couple of minutes to see how Burberry kisses was conceived to deliver one of the most eff...

September 15, 2016

Mobile is the glue that holds other marketing channels together ... which is why businesses are increasingly focusing on mobile marketing and making it a priority area. 

Our latest Mobile Marketing Best Practice Guide, produced for Econsultancy, examines the curren...

September 1, 2016

I recently hosted an Econsultancy roundtable discussion where senior client-side marketers shared their successes and challenges in regards to mobile marketing.

The roundtable was subject to the Chatham House Rule so attendees will remain anonymous.

However I can say tha...

May 19, 2016

Mobile score 9/25

First Impressions (3/5)

Entertainment specialist HMV made front-page news when it collapsed into administration in early 2013. The retailer had debts of £170m, despite accounting for 22% of UK and Republic of Ireland music and video sales the previous y...

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