Monthly Newsletter: February 2019

Marketing Strategy in a Mobile World Rob Thurner sat down with Think with Google to talk about how brands can prioritize mobile in their marketing strategy to deliver the multidimensional, highly personalized digital experiences customers expect today. "Most brands today will claim to be engaging with mobile marketing, but I’m struck by the widening gap between those brands that are actually implementing that transformation, and those that have still not come to grips with it." Read More Your Free Guide to Mobile Marketing Every marketer knows that mobile has rewritten the marketing playbook, but how many have truly transformed their marketing strategies to match? According to Rob Thurner

Why marketing transformation needs mobile front and centre

Every marketer knows that mobile has rewritten the marketing playbook, but how many have truly transformed their marketing strategies to match? According to Rob Thurner at mobile agency Burn The Sky, too few businesses are making the necessary strides to meet consumer expectations for timely, relevant mobile experiences in the moment. To help brands stay in-step with a mobile-first world, I caught up with Rob, Lead Facilitator with the Google Digital Academy and author of Econsultancy’s Mobile Marketing Guide, to learn more about how brands can reposition mobile in their marketing strategy and the best ways to unleash its full potential. “A multi-device customer has an average lifetime value

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