Mobile Strategy: It's not just about mobile

More and more people than ever are using their phones or tablets for everything. With 24/7 access to the internet, immersive apps, and personalized content, everything is at the tip of our fingers. When was the last time you read a piece of information, used an app, or looked into buying something on your phone? Within the last five minutes? (I read an email on my phone 3 minutes ago, even though I’m sitting in front of my computer right now.) So it’s no longer news to most of us that the world is going more and more mobile. It might have been a bit faster than we were ready for originally, but now we’re in the thick of it and it’s time to make sure that our businesses and brands aren’t fall

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