Winning over your Customers and Colleagues with Digital Transformation

Digital Transformation sits on the Board meeting agenda for most businesses in 2019. Consultants talk about digital roadmaps. ‘Experts’ blog about it. Disruptors which have managed break-out growth at the expense of competitors swear by it. But what does Digital Transformation really mean? Keeping up to speed with rapid shifts in customer behaviour, the relentless innovation from technology providers, and tactics of competitors can make this a confusing area. Businesses winning over their customers and aligning their teams focus on three core principles. Put the Customer First The old adage in retail 'the customer is always right' is true for all businesses. Without the customers' needs in m


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