[REVIEW] BHS.COM, EXTENDED

Two months after the collapse of BHS [IRDX RBHS] and the closing of its last stores their new owner, the Qatari conglomerate Al Mana Group, has announced plans to resuscitate the business as an online only retailer. The news has been greeted with plenty of positive customer comment and interaction online. David Anderson will lead BHS, backed with a new online technology platform, and a plan to capitalize on the brand`s awareness and strong customer base of 1.2 million former online shoppers. BHS.com launched its first women`s collection on 28th October, with dresses starting from £25. It also offers menswear, sleepwear, lighting, dining and Christmas goods, and is expanding its product offer

RECASTING YOUR MOBILE VISION FOR 2017 – MULTICHANNEL, NOT MOBILE ONLY

The chances are you’ve just wrapped up year end appraisals for your team, selected your digital dream team and briefed them on your delivering the vision in 2017. Maybe you’ve just been appraised, bagged that bonus, and nailed that promotion. Maybe you were over-looked, and your mind turns to finding a new job in the new year. Whatever your personal scenario, there’s a load of responsibility on marketers to navigate their businesses through another year of massive change and infinite choices. And there’s pressure to keep a steady hand on our career paths and stay ahead of the pack. There’s so much to gain by knowing the shortcuts to digital marketing success, and so much to lose being outfla

IS YOUR WEBSITE WINNING OVER CUSTOMER CONFIDENCE?

The pollsters have got it wrong this year, in spectacular fashion. On both sides of the Atlantic. Either they were talking to the wrong people, or they were picking up the wrong signals about voters' real intent in the Brexit referendum and US presidential election. Let's replace political constituents with your business’s customers, and switch the ballot box with your website. How do you know what your customers really think about your business, and how you rank against the competition? We can took at the tell tale signs of brand favourability studies, run focus groups, and keep an eye on social media sentiment tracking. All will provide useful benchmarks, over time, and predict purchase a

[REVIEW] BHS.COM

As customers and retailers look across all touchpoints rather than siloed channels, so IR retailer reviews look at the entire retailer’s eco-system of website, mobile, the use of digital in store and their overall strategy. Longer in-depth analysis can be viewed online at www.internetretailing.net. This issue our reviewers examine BHS.com. MOBILE Rob Thurner, Managing Partner, Burn The Sky Overall, the BHS website works well on mobile, achieving a score of 16 out of a possible 25 and 5/5 for a smooth and efficient payment and checkout process. Page load time is pretty good and the site is generally easy to navigate, providing a mostly effective and efficient customer journey. Good use of pa

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