BURN THE SKY LAUNCHES MOBILE GUIDE

Mobile is the glue that holds other marketing channels together ... which is why businesses are increasingly focusing on mobile marketing and making it a priority area. Our latest Mobile Marketing Best Practice Guide, produced for Econsultancy, examines the current mobile environment and provides an overview of the different channels available to mobile marketers. The guide outlines strategic approaches, use cases, considerations and guidelines to consider when devising their mobile strategy. We offer best practice recommendations on creating better mobile experiences. Read the full article here... #mobilestrategy #responsivedesign #Econsultancy #appmarketing #mobilesearch #locationmarketing

4 TALKING POINTS FROM OUR DIGITAL ROUNDTABLE

I recently hosted an Econsultancy roundtable discussion where senior client-side marketers shared their successes and challenges in regards to mobile marketing. The roundtable was subject to the Chatham House Rule so attendees will remain anonymous. However I can say that the session was joined by marketers from a variety of industries, including financial services and travel. Each of the brands get more than 50% of their site traffic from mobile, and each has at least one native app. As the moderator I’ll use this blog to pick up on the main challenges the group face. We split the session into four topics: developing strategy, video content, driving value from apps and managing efficient mo

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