[REVIEW] HMV MOBILE, EXTENDED

Mobile score 9/25 First Impressions (3/5) Entertainment specialist HMV made front-page news when it collapsed into administration in early 2013. The retailer had debts of £170m, despite accounting for 22% of UK and Republic of Ireland music and video sales the previous year. The HMV of old struggled to be agile when faced with growing competition from digital downloads and supermarkets, teamed with a gloomy high street. However, shortly after its collapse industry pundits predicted the company would regroup and return with a more viable model. UK Music chairman, Andy Heath, told the BBC at the time: “Fundamentally there’s a very decent business there.” Three months after HMV went into admini

[REVIEW] ALDI WINES MOBILE, EXTENDED

Introduction Aldi, the German value supermarket chain, operates on a succinct and very successful mission: be as cheap as possible, practical and with no frills. The approach has proven very successful – driving double-digit sales growth and building Aldi’s consumer base, which has evolved from its core value-based demographic, to include a significant AB social category consumer. The typical Aldi customer is female, over the age of 60, with less than £100 monthly discretionary income. In-store Aldi has altered its stock to cater for its new audience – including increased luxury items, and its recent launch of ecommerce, which cost £35m to set up, focuses on selling wines by the case – a gre

[REVIEW] TESCO MOBILE

First Impressions (4/5) In the last 12 months, Britain’s biggest grocer, Tesco, has been on the business end of an accounting scandal, a criminal probe, profit warnings, store closures and a wave of management departures, culminating in a £6.38bn loss at year end. But it wasn’t all bad news in 2014. February of the same year saw Tesco land the top spot for most complete mobile experience of any FTSE 100 brand in the UK. Silver lining and all that. According to The Search Agency research, Tesco scored 4.38 out of a possible five, based on factors like load speed, site format, and app presence. Across all FTSE 100 companies, the average score was just 1.99. Former Tesco CEO Philip Clarke once

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