[REVIEW] ALDI WINE

As customers and retailers look across all touchpoints rather than siloed channels, so IR retailer reviews look at the entire retailer’s eco-system of website, mobile, the use of digital in store and their overall strategy. Longer in depth analysis of the four areas can be viewed online at www.internetretailing.net. This issue our reviewers examine Aldi Wine. MOBILE 15/25 Rob Thurner, Managing Partner, Burn The Sky One of Aldi’s founding principles is its basic store layout and this approach is extended to its online presence. Although its branded app has no ecommerce functionality the company has invested in a mobile-optimised site and I’m impressed by the ease of the user experience. Over

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