DELIVERING A FIRST CLASS MOBILE SITE: 5 KEY CHALLENGES

Hot on the heels of Graham’s post, 23 reasons why mobile users will abandon your site, I’ve just moderated an Econsultancy roundtable on mobile site optimisation. Chatham House rules applied, so I make no references to the 12 people round the table handling content, marketing, performance, analytics, optimization and conversion for their retail, financial services, utility, travel and media businesses. We agreed an agenda for the session to cover five challenges brands face delivering excellent mobile sites: Winning round other stakeholders. Personalising your site to keep them coming back for more. Creating great UX and reducing bounce rates. Fusing mobile into complex, multi-screen custome

9 TAKEAWAYS ABOUT MOBILE MARKETING BY ROB THURNER AMERICAN MARKETING ASSOCIATION

[Read this article in Portuguese here...] Some time ago, Rob Thurner sat down at the American Marketing Association's desk to talk about mobile marketing and share insights with marketers struggling to get the right investment on the mobile. The specialist shared them with Markedu. I present here 9 Top Takeaways for mobile advocates who are struggling for a good budget, but who also care about all the stakeholders in the business. 1. As far as mobile is concerned, consumers are ahead of the brands Vision marketers see the massive opportunities that mobile offers to build customer leads through new, relevant and personalized content. However, many brands are uncertain how to get started. Bra

[EN POTRUGUESE] 9 TAKEAWAYS SOBRE MOBILE MARKETING POR ROB THURNER NA AMERICAN MARKETING ASSOCIATION

[Read this article in English here...] Há algum tempo atrás, Rob Thurner sentou-se à mesa da American Marketing Association para conversar sobre mobile marketing e partilhar conhecimentos com os marketers que se esforçam por obter o investimento certo no mobile. O especialista partilhou-as com a Markedu. Apresento aqui 9 Top Takeaways para os defensores do mobile que lutam por um bom orçamento, mas que também se preocupam com todas as partes interessadas do negócio. 1. No que toca ao mobile, os consumidores estão mais à frente das marcas Os marketers com visão vêm as oportunidades massivas que o mobile oferece para criar ligações com os clientes através de conteúdos novos, relevantes e perso

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