MOBILE MARKETING STATISTICS COMPILATION

"Mobile to overtake fixed Internet access by 2014" was the huge headline summarising the bold prediction from 2008 by Mary Meeker, an analyst at Kleiner Perkins Caufield Byers who reviews technology trends annually in May. Today, we're long past this tipping point, but we're still seeing rapid uptake of smartphones which we show in this article by answering 7 questions about consumer smartphone adoption and usage. The mobile statistics that the team at Smart Insights curate in the regular updates to this article are grouped under these headings for key questions marketers need to answer about mobile to help them compete: Q1. Time spent using mobile media Q2. Percentage of consumers using mob

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