IMPROVING MOBILE SHOPPING EXPERIENCES FOR 2014

7 Tips to win the hearts, minds and wallets of mobile shoppers A recent Google survey shows the importance of mobile in driving shopper behaviour today – at every stage in the customer journey. Pre-shopping: 58% of the sample use their mobile to locate stores, 57% check store hours and 44% browse retailers’ mobile sites. In-store: 84% of shoppers are using mobiles devices in-store. 62% access store websites, 50% access brand sites and 21% use store apps. 7 Tips to engage and transact mobile shoppers This post picks out 7 tips to engage and transact with today’s mobile shoppers across multiple devices and throughout the purchase cycle. If you're to evaluate the wider developments in mobile ma

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