[REVIEW] MAJESTIC WINE MOBILE

First impressions (3/5) Whether you’re stocking up for the festive season, planning the office Christmas party or prefer to buy at the last minute to get the best deals, Majestic Wine [IRDX RMAJ] has just launched a responsive design site which ticks most of the boxes. Developed in HTML5 by Javelin Group, the site promises wine lovers an extensive range of wines, champagnes, beers, spirits and soft drinks. Scroll to the bottom of the page and you’ll find a range of other services, company info and links to other sites for those looking for a deeper dive into the world of wine. There’s a vast amount of content on this site, but the online proposition can’t be mistaken: Majestic is in the busi

[REVIEW] MAJESTIC WINE

As customers and retailers look across all touchpoints rather than siloed channels, so IR retailer reviews look at the entire retailer’s eco-system of website, mobile, the use of digital in store and their overall strategy. Longer in-depth analysis of the four areas can be viewed online at www.internetretailing.net. This issue our reviewers examine Majestic Wine [IRDX RMAJ]. MOBILE 19/25 Rob Thurner The user experience is overwhelmingly positive – easy to fi nd, navigate and use, comprehensive and enjoyable. Whilst rich in product detail and providing excellent customer service, Majestic Wine is in the business of selling wine in a very competitive sector. That’s clear to see throughout the

PERFORMANCE MARKETING: THE GOOD, THE BAD AND THE UGLY

Many companies in the mobile marketing space have made their name by making not unfounded claims of being able to guarantee a top spot for your app, particularly in Apple’s App Store. But with ongoing changes being made here, and questions over the real value of rigging your app’s ranking to get more users, is this the end of app performance marketing campaign as we know it? “App marketing is still a very young industry,” says Rob Thurner, managing partner of Burner Mobile. “Where we sit today – about four and a half years in – it seems there is still a very crude way of buying your way to top. There have clearly been mistakes made over using that method and apps have found their way to the

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