MOBILE MARKETING TRACKING & ANALYTICS

KPIs and Tools for optimising mobile marketing results As mobile marketers get to grips with planning activity and budgets for 2014, this post takes a look at using tracking and analytics tools to optimize your mobile investment and performance. Consumers expect and demand an exceptional user experience on their mobile and tablets, competition for their attention and loyalty intensifies, and your internal stakeholders will be looking to maximize their investment in mobile. A structured approach to tracking and analytics provides three core business benefits which will help justify your mobile investment. 1. Conversion Rate Optimisation Your #1 priority must be converting traffic to your mobi

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