MOBILE MARKETING: WHERE DOES MOBILE FIGURE IN YOUR 2014 PLANS?

As we get back to work after the summer break, there have been big developments in the world of mobile. Vodafone’s coffers are full after selling its stake in Verizon Wireless for a handsome £84 billion. Microsoft has picked up Nokia’s mobile arm for £4.6 billion. The world’s other leading tech giants, including Apple, Google and Samsung, are pioneering ever improved connected devices. If you’re an early adoptor, or an early Christmas shopper, there’s plenty of conjecture about a new range of ‘wearables’, with Samsung’s launch of the Galaxy Gear smart watch following hot on the heels of Google Glass. Investors win. Consumers get a better user experience. Are marketers missing out? As mark

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