[INTERVIEW] MOBILE EXPERT ROB THURNER ON THE POTENTIAL AND CHALLENGES OF THE MOBILE REVOLUTION

Rob Thurner of Burner Mobile recently presented the well-received webinar, “Mobile Marketing Priorities for 2013” on BrightTALK as part of the Managing Digital Marketing Summit. An established mobile consultant, trainer and speaker with 20 years of digital and traditional marketing experience gained with agencies and international media owners, Rob is the man with the facts on mobile. After his webinar, we were lucky enough to ask some pressing questions on this rapidly changing and industry-transforming field. I hope you find them as insightful as we did. 1. What kind of opportunities does targeting personal mobile devices bring for marketers? Ask a group of strangers to pass their phones a

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