FOUR YEARDS SINCE THE APP LAUNCHED: WHAT HAVE WE LEARNED?

Put the champagne on ice: there are only a couple of months until the mobile app celebrates its fourth anniversary. Apps have enjoyed a meteoric rise to prominence in their short lifetime, having first appeared on the screens of early adopting iPhone users back in July 2008. By March 2012 Apple reported 25 billion downloads, with app downloads tracking at one billion per month, a number matched by its major app store competitor, Android Market. Apps have made a healthy contribution to Apple's revenues, generating an estimated $6 billion, which includes the 30% Apple takes in its share of app download spend, charges from in-app payments, and revenue from iAd, its in-app advertising business.

+447793804419

CPD Provider: 21578

©2020 BURN THE SKY | REGISTERED COMPANY NUMBER 10626923